Helzberg Diamonds at the Mall of America is holding a special event built around Lashbrook, the custom men's jewelry brand. The event runs Saturday, August 1, 2026, from 10 a.m. to 9 p.m. at the Helzberg store inside the mall.
A Lashbrook representative will be on hand to walk customers through the brand's design options to build what the store calls a lasting heirloom piece. The discount covers men's jewelry more broadly.
For the day, men's jewelry and Lashbrook bands are marked down 20%, though the store notes exclusions apply, so it's worth asking an associate what qualifies before you commit to a design. Anyone wanting to plan ahead or check on specific pieces can call the store directly at 952-851-0057.