If you've been looking for an excuse to look at colored diamonds you never planned to buy, today's the day. Helzberg Diamonds at Mall of America is hosting its Alberto Studio Trunk Show today, Friday, October 9, and tomorrow, Saturday, October 10, according to the mall's events calendar. The listing still doesn't give start or end times, so expect the show to follow the store's regular hours unless Helzberg says otherwise.
The mall describes the 2-day event as a chance to "shop one-of-a-kind and limited-edition jewelry not typically available in stores." The pieces include designs sold only through Helzberg, set with unusual gemstones and colored diamonds.
That's the whole idea of a trunk show. A jewelry line sends a temporary collection to a store, and for a few days shoppers can see and try on pieces the store wouldn't normally carry. Once the weekend ends, the collection goes back out.
What it costs: the listing doesn't mention an admission fee or a reservation, and it doesn't give hours. The pieces themselves are another story. One-off gemstone jewelry is priced like it, and the listing doesn't include prices. If you're driving over for something specific, call ahead. The mall's main line is 952-883-8800, and Helzberg can tell you what's in the collection and when the show runs.
Helzberg is the jeweler Morris Helzberg founded in Kansas City, Kansas, in 1915. Berkshire Hathaway bought the company in 1995, and it now has about 210 stores in 36 states. So the MOA location is one store in a big chain, and trunk shows like this one are how chain stores bring in something less mass-produced for a weekend.
The details: Alberto Studio Trunk Show, today and Saturday, October 9–10, at Helzberg Diamonds inside Mall of America, 2131 Lindau Lane. It's free to walk past, and your wallet can make the call from there.
