Mall of America never really stops programming itself, and July is no exception — a mix of sports tie-ins, brand pop-ups, character meet-and-greets, and rotating photo-op installations. Some of this is worth building a trip around. Some of it is a nice bonus if you're already there for the shopping. Here's the rundown.
If you're into pro wrestling, WWE's rolling out a SummerSlam Teacher Supply Drive kickoff — a charity-minded event tied to the big summer pay-per-view, likely with some WWE flavor (talent appearances, photo ops, that kind of thing) mixed in with the supply collection. Worth checking the listing for exact timing if you want to catch it.
On the sports front, the Mall's also hosting a Round of 16 stage of its ongoing "Football in the Mall" series — sounds like an in-mall soccer/football activation, good for killing time with kids between stores.
For the beauty and fragrance crowd, there's a one-two punch: L'Occitane is running a Taste of Provence event — expect their usual sensory, product-sampling setup — and Chanel has a Bleu de Chanel Discovery activation, presumably letting shoppers test the cologne and pick up samples. Neither listing spells out exact perks, so swing by the counters to see what's actually being offered.
Families should note two easy wins: "Nautical Nonsense!", which sounds like a seasonal, ocean-themed kids' activity, and the standing Character Meet and Greets, where costumed characters rotate through for photos — good filler for a Nickelodeon Universe day.
Chasing a photo? Capital One Café has a Kaleidoscope Photo Booth running, and the Artful Arches installation continues as a standing Mall art feature. Both are free-to-browse detours if you're already walking the rotunda. There's also an America 250 activation tied to the country's semiquincentennial lead-up — check the listing for what exactly it involves.
None of these listings give firm dates, times, or prices, so treat this as a shortlist, not a schedule — tap through before you go.